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The Mission is to inspire industry and society to adapt to the new needs of individuals with new solutions in a changing society.

The choices designers and engineers make for us significantly impact the environment as they select the materials a product is made of. They mastermind if their design is multi-functional, durable, designed for recycling, up-cycling, re-assembly, decomposability, or biodegradability.  Many solutions are straightforward; for example, a slight alteration in the cord of a computer mouse can eliminate almost 90% of the packaging. Shredded rubber provides a source for valuable rubber products without harvesting more natural rubber and can be turned into other products made with rubber.


While primary recycling lets you create more of the same product without using more natural resources, secondary recycling creates opportunities for finding new ways to incorporate materials from used products into different end-products.



Design for the Environment promotes the infinite use of raw materials (resources) to be transformed into different end-products with a new life-cycle. The broader vision of the Design for Environment competition is to find sustainable solutions with designers, engineers, and individuals sharing responsibilities with society and industry.

Individuals contribute through a zero-waste lifestyle at home and work.

Society by making sustainable decisions.

Corporations by implementing environmental considerations into the manufacturing and

distribution process, paving the golden path to a circular economy where products invested in have an infinite life-cycle when turned into a new resource/product that has an added value and produces an infinite income.