There is a massive amount of tire waste in the world
Waste tires sit in stockyards, illegal dumping sites, and even rivers. In tropical countries tires can become breeding grounds for mosquitoes, which lead to nasty diseases like malaria and dengue fever.
It is nearly impossible for tires to decompose
Due to their structure, tires take thousands of years to decompose. So technically the first tyre ever made is still out there somewhere.
After years of deep R&D, investigating how to best advance a sustainable economy through footwear, Indosole went to work. Since nature is a zero-waste, non-polluting system; they knew this was the standard they had to strive for. The lab scientists of Indosole mimicked nature and experimented with pulverizing waste tires bound for the landfill, and rebuilt the rubber from scratch. Through this process the lab researchers discovered their own Sole Engineered Tire Technology (SETT®) which allows them to develop new material using natural and recycled rubber.
This malleable tire gel is set to revolutionize the footwear industry
by maximizing the volume of recycled rubber used in new products and increasing the worlds contribution to pollution elimination.